When someone tells you to check out a great YouTube link, the likelihood is that it’s a cat doing something funny. Or maybe a baby doing something funny. Or if it’s a viral hit, most probably a cat and a baby doing something funny.
Perhaps this is why, if recent reports by the BBC are to be believed, YouTube wants to move beyond cute videos to become a big player in movie rentals.
Sony, Warner Brother and Universal are some of the big names to sign up to provide people with movies via the site’s on-demand rental service.
Classics will reportedly be available to rent in the US at $2.99, whilst new releases will be a dollar more at $3.99, with some movies due to be available online at the same time as the DVD.
What do you think of this new direction for YouTube? What’s your consumer behaviour when it comes to watching and downloading movies?